Consumers Behaviour Shaped By The Media Advertising Media Essay

Consumers Behaviour Shaped By The Media Advertising Media Essay The mass media in todays society has shape the way we act, think and react to certain outcomes in our lives. It has such an impact on the choices we make and the choices that are available for us to make, that we sometimes dont even know its there. This often creates an awareness of the roles and attitudes we are expected to react to through commercialism. Advertising is the art of convincing people to spend money they dont have for something they dont need (Rogers, 2004 ) and these desires of wanting these certain products are largely the results made by the mass media. Perhaps, marketers should look at a different way of targeting consumers without having to mould their minds in such a way that has changed our uniqueness as an individual living in todays global world. Consumer behaviour is often described as the way we make decisions in purchasing specific products. Factors such as economic, demographic, psychological and social influences have played a major role in influencing our behaviour as consumers (Quester McCarthy, 2001). However, as we go into depth, the long term consequences of commercialism are much more serious than we imagine. So are we to blame the firms and organisations for manipulating our minds as consumers? Or are we too fragile to resist such temptation. According to the American Marketing Association (AMA), consumer behaviour is defined as the dynamic interaction of affect and cognition, behaviour, and environmental events by which human beings conduct the exchange aspects of their lives (American Marketing Association 2006). While another definition has defined consumer behaviour as The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society (Hawkins, Best, Convey Koch, 2004). So we ask, is this definition still effective in this scenario, especially when our attitudes and perceptions are being tampered with? Some people feel that they are not affected by advertising, but they are. The media not only advertises directly, but they also try to appeal to people on an unconscious level Its harder to persuade them when theyre thinking (The Ad and the Ego, 1997) shows just how manipulative the media can be. For example, in 2001 the tobacco industry tried persuading its customers by using terms such as light to mislead smokers into believing that those brands are safer. They also made it seem like smoking is a part of everyday life. In many ads that promote tobacco, smoking is introduced as a natural part of having a good time. This as a result encourages consumer into supporting tobacco companies by purchasing their light cigarettes. Advertising is the means by which goods or services are promoted to the public (Petley, 2003). The advertisers goal is to increase sales of these goods or services by drawing peoples attention to them and showing them in a favourable light (Petley, 2003). According to (Arens in Ayanwale, Alimi and Ayanbimipe, 2005), the mission of advertiser is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. Advertising is a marketing function, and Kotler (in Bokor, Werner and Richardsson; 2004) claims that advertising can have a number of different, possible objectives. One objective can be to inform customers about new product or a price change, while another objective can be to persuade. In this sense advertising is a phenomenon that aims to persuade or influence people (Bjurstrà ¶m, 199 4). Most of the critics today believe that the use of commercialism has dramatically changed the way consumers behave and the way they carry out their lifestyle. Looking at the examples present in todays society, its possible to say that these theories may be pretty accurate. For example, Advertisers often emphasize sexuality and the importance of physical attractiveness in an attempt to sell products. They often emphasise thinness as a standard for female beauty, and the bodies idealized in the media are frequently atypical of normal, healthy women. You are continually competing with everyone around you to be noticed, to be seen, to be admired, to be successful. Ads urge us to become what we behold. It is advertising which defines physical beauty for women. Modern advertising conditions women to strive for an unattainable standard of beauty all in the service of selling products. Women frequently compare their bodies to those they see around them, and researchers have found that exposur e to idealized body images lowers womens satisfaction with their own attractiveness (Magazine Models Impact Girls Desire to Lose Weight, Press Release, 2008). As a result, the depiction of thin models has adversely impacted womens body image, which has led to unhealthy behaviour as women and girls strive for the ultra-thin body idealized by the media. Advertising images have also set unrealistic ideals for males, and men and boys are beginning to risk their health to achieve the well-built media standard. Advertising that pushes people to be small and eat large supports eating disorder thinking and behaviour. The continual onslaught of emaciation, body surgery, and diet publicity actually convinces many people that the lifestyle being portrayed is normal. Such media portrayal validates starvation, cutting behaviors and binge and purge cycles. Plus, this portrayal can delay recovery work. If a person with an eating disorder is subjected to a barrage of images and messages celebrating the symptoms of her illness, she may believe she is living well and wisely and will not seek treatment. This is a cultural phenomenon that is tragic. It contributes to people taking pride in their illness, proselytizing eating disorders, destroying their health, ruining relationships and, in far too many cases, shortening their lives. So do advertisers see such an impact theyve done to consumers? The main objective of advertising is to convince the consumer to behave in a certain manner which is most favourable for the advertiser. It may influence the consumer in different ways, because the advertiser spends an enormous amount of money to sell his product in the most creative and persuasive manner possible. Before 1900 advertising was mostly informational. Ads described products and appealed to consumers logic and judgement. World War I and the 1920s saw advertising shift from text to more emotional and image-centered modes. Advertising became less about products and more about the emotional and social lives of the people buying the products. The growing industrial economy dictated that not only goods but also markets for goods needed to be mass-produced. Soon, advertisements began to promote anxiety, discomfort, and inadequacy among the population. Youre not OK the way you are, You need help. You need salvation Ads generate anxiety and doubts making us feel uncomfortable in our skins. This we call the production of discontent (Hawkins, Best, Convey Koch, 2004). Advertising sells more than products, it sells values, images, concepts, and above all, normalcy it tells us who we are and who we should be. Advertising teaches us above all to be consumers. It teaches us that happiness can be bought, that there are instant solutions to lifes complex problems, and that products can fulfil us and meets our deepest human needs. We live in a consumer culture, saturated with mass media images. Much of our physical, informational, and cultural space is for sale billboards, TV, magazines, newspapers, even the area behind home plate. All of these spaces pitch products promising to improve our lives. We are all, sometimes consciously, sometimes unconsciously, affected by this advertising, often in very subtle ways. Whats important is not our experience of any one ad but that of living in an advertising environment which repeats certain messages again and again. We dont see it very well because we re-surrounded by it all the time. Like Richard Pollay (in Pollay, W; 1979) explains that just as a fish dont think about the sea, we dont think much about ads because we are surrounded by this ad environment from birth to death. He argues that one of educations goals ought to be to get the fish to think about the water. In order to understand modern society, he concludes, advertising is the best place to look. Humans are meaning-making creatures, always wondering who i am? and why do things work the way they do? After a century of experience, advertisers understand the power of symbolism and strive to discover symbols that make people react in predictable ways. Advertisers try to create stimuli to make individuals salivate if you can grab people their emotions, you can get them to follow. We have a cultural disposition to believe what we see. The human brain processes images and words differently. What we reflect on, consider, and even argue with logical appeals built on words, but we dont talk back to images. Advertisers realize that people are more easily influences by images than words. Seeing advertisements on the television, billboards or hearing them on our favourite radio stations has become a part of our daily lives whether we like it or not. Being exposed to numerous advertisements do affect our behaviour in some way what so ever. As a consumer myself, I strongly believe that advertising has a detrimental effect to peoples behaviour in many ways. We tend to follow our primary instincts and forget the real values in life. By acting on our insecurity and self-consciousness advertising makes us more inclined to products we are once happy with. We covet and envy our friends. We become greedy and are never satisfy with what we have. Advertising has created consumerism which affects our ability to communicate with each other. Most people nowadays prefer sharing their thoughts through electronic mail or latest cell phones than personal contacts. We have definitely become more distant from one another and consumerism is probably the main cause of this social alienatio n. On the other hand, while advertising have a negative impact on our personality it may also have a positive impact on economy. The fewer commercials we see, the less amount of money we spend. For a large company and its competitors, advertising has become the only way of introducing products to the customers and for us sometimes it is the only way to learn about what they sell. One of the main indicators of a healthy and strong economy is the money flow or how much money is spent, in other words how much money advertising has succeeded to get out of our pockets. This results in low unemployment rate and increase in our standards of living. Despite the fact that advertising will be thriving on our weaknesses in the years to come, we should try not to become slaves to material things and do our best to retain core values which after all distinguish us as human beings.

Covey 7 Habits Analysis

I have always been a firm believer that there are many different types of leaders. To be a leader you must have natural ability, and have the ability to listen and grow. Being in many leadership roles and positions has helped me to become the best person that I can be. Looking at leadership and management however opened my eyes to a new concept. I had never before realized how much the two go hand in hand. I feel the two words are synonymous in some aspects. My Leadership and Management style helped me to realize what kind of natural skills I have as a leader, and what kind of defined skills I have as a manager.My â€Å"Lamp† chart really was split between the two entities. I always thought that I was much more of a leader than a manager. Come to find out I have skills in both sides that compliment one another. My Leadership style consists of many components, but the main two are my creating abilities and my empowering abilities. I feel that these two are the natural traits th at I have, and they are things that I have expanded on the more I learn about others, and myself. I have always been a creative person, the one with the ideas and new concepts.This has allowed me to be an effective leader in my positions to find other ways to do things, and to be successful at implementing new ideas. I also have the ability to empower those around me. What this means is to get people excited and willing to do whatever it takes to accomplish the goal or task we may face. I do this by believing in those around me and giving others the tools they need to lead themselves. My management style however is a bit different. I believe management skills are learned unlike leadership traits.Through the positions I have held on campus, in high school, an in the work place I have learned to become more responsible and in turn some vital managerial skills. Through my â€Å"LAMP† I have come to realize my top two managerial skills are organization, and I am very job centered . I have not always been an organized person, and still believe that there is much room for improvement. With that being said my organizational skills have vastly improved while in college and it is due to the roles I have had within clubs and organizations, and most importantly my fraternity.Organization didn’t come easy for me, but I realized to become an effective manager I needed to be organized, this directly translates to being an effective leader as well. Poor organization can lead to loss of credibility and that is something I try to stay away from. I am also very job centered. This means I like to know what needs to be done, by whom, and with a set date. If I have all of that I am able to delegate and get jobs finished in a timely manner. Being job centered really means I like to have defined roles.Who’s doing what is a big deal for me, especially in managerial and leadership positions. Now the question is are Leadership and Management the same? I think not. T here is a reason that the two are separated on the test. Both Leadership and Management skills are vital when taking any role or position of power. The differences lie in how you take charge and take control. Leadership skills I feel are things you are born with. Leaders also are people who are highly revered, someone who you look up to or want to be.While Managerial skills can be taught if enough hard work and effort is put in. Yet managers sometimes are not revered as a role model because for the most part they tend to be your boss and make less of a personnel connection. This is why I feel having defined skills in both areas can make you the most effective person you can be. Being a great leader allows you to connect with people, excite people, and build credibility. While being a good manager means you delegate well, you stay organized and on task, and you oversee/stay on top of those whom you are managing.According to Kotter in the article What Leaders Do â€Å"Management is a bout coping with complexity. Leadership, by contrast, is about coping with change. † Good management is what keeps chaos from occurring. Kotter talks about how management is a major component in consistency and profitability if we look at it from a business aspect. This article describes how management is all about the complexities and how to good managers cope. â€Å"More change always demands more leadership. † (pg.. 86 Kotter. ) Things are ever changing today. This is why leadership as a practice has now become so important.Kotter talks about the abilities of leaders to run with the change and make things work with little room for discrepancy or chaos. A good leader is someone who can roll with the punches, figure out a new plan of action, and take charge all at once. Leadership is something that takes courage to make the tough decisions when something arises. The two styles although different do go hand in hand. When looking at Leadership and Management in relation to the Greek community we see how vital it is to have students who exemplify both qualities.When obtaining a Leadership role within a Fraternity or a Sorority you are taking a lot of responsibility. To run a Greek house you must have the support and respect from all members, otherwise you can accomplish nothing. Fraternities and Sororities were built on the basis that we share the same goals and aspirations, it is the Leaders job to remind everyone that so they are able to carry on together. Leadership skills also come in handy when relating to your members. If you approach them as a manager instead of their leader they may lose that connection with you.With that being said the Managerial side of running a Chapter also is very important. I like to think of this as the work side. When managing a Greek house you must always be on top of the logistical or behind the scenes work that many members never really get a chance to see, whether it be connecting with nationals, working with hou sing corp. , or going to IFC meetings. This is where being a manager plays a big role because with all of this work organizational skills, delegation, and planning all must take place otherwise mayhem could occur.Once things get out of hand it is hard to pull them back, that is why staying on top of everything as a manager is just as important as being the leader that everyone wants to follow. Another way to look at leadership and management in daily life is Stephen Covey’s book The Seven Habits of Highly Effective People. The book looks at how to be the most effective person you can be. The steps you need to take to do so is also a major component in the book. The 7 Habits prepares you to change your outlook on what it really means to be effective, and in turn what it takes to be a leader.Habit one is Be Proactive. Sounds pretty self-explanatory but when you look more in depth you can really learn a lot from this habit. Being proactive is the root to being effective. It is t he first step away from dependence towards independence. Being proactive means taking initiative, getting things done, and overall taking control of your life. When you become proactive you take responsibility for your choices. You learn what it means to really take accountability and get things done. Being proactive really is all about getting yourself to do what needs to be done and being accountable for that.I have personally seen myself start to be more proactive the older I get. I was a huge procrastinator when I was younger and was always rushing to get things done. Now by being more proactive I have found time to do others things and take on more responsibilities as a leader. Habit two is, begin with an end in mind. This boils down to setting goals. Whenever starting a project or taking something over know what you want to achieve when you begin. This is very important in measuring success. If you have a goal you have a target you are trying to reach.The more solidified the g oal the more prepared you can become while trying to achieve it. To begin with an end in mind is like setting a personal goal or mission statement that can be applied to everything that you do, thus knowing what you can and want to achieve. I find habit two extremely insightful. I have always been an activator, someone who loves to start things and get them off the ground, my problem sometimes is once I start I don’t know where to go. This habit is really on that I connected with because I feel it can help me solidify what I want to do and where I want to go when starting any project in my life.Habit three is put first things first. In other words it is to prioritize by importance rather than urgency. Many times people get caught up and procrastinate, leaving them behind and always rushing to catch up on due dates. In the book there is a chart called the time management matrix, which shows four quadrants. The ideal quadrant is two, if you are living in this quadrant you have your priorities in check and have some free time to enjoy life. Most people however live in quadrant one, which is crisis management and never having free time because of poor pre planning.I find this habit to be one of the more difficult ones to live by. In my â€Å"LAMP† planning was my lowest strength on the management side. I struggle with putting first things first because sometimes I literally do not put first things first. This is something since reading the seven habits that I know I need to work on for my own leadership and management needs. Habit four is think win-win. This chapter explains all the different types of people that are out there. It explains that some people are out there only working for the good of themselves and do not care if they push anyone down to get where they want.This chapter focuses on looking at life from the perspective of win-win. Therefore everyone is no worse off than before. If we always went into a deal looking for the best option fo r both parties then things would run a lot smoother. This habit teaches us that making the right call and doing the right thing will propel you further than if you are only looking out for your own self interest and nothing else. I feel that I am pretty acclimated with this habit. I have always been the type to seek mutual agreements on deals or trades.I feel that by both parties becoming better off there is more room for working together or trading again in the future. Someone who only looks out for themselves will end up burning many bridges and will have no one to rely on soon enough. Habit Five is seek first to understand, then to be understood. This means to listen to someone, really listen to someone. Habit five is all about understanding someone, fully listening and caring about what they say. In turn they will do the same for you. Empathetic listening is key when connecting and seeing where someone is coming from. This is a great characteristic to have as a leader.When someo ne feels like they are really being heard, then they will make a conscious effort to hear you out. This will in turn create an environment of complete unity and will make it that much easier to get things done when you can see from others points of views and they can see from yours. I feel that I have been getting better at understanding first then seeking to be understood. Many times during the beginning of my Presidency I would try to be heard first, what I noticed is that nobody listens when all you want is to be heard. Everybody has a voice and those voices need to have the opportunity to share.Once I learned this many people who I had never even connected with much before my term started coming to me for daily advice because I would actually listen to them. In turn I found myself with a mass support system within the house. Habit Six, Synergize. To combine the strengths of everyone in the group for cohesive and effective teamwork is what synergy is all about. You can also use s ynergy to bring all seven habits together as well. Once you can figure out a way to make them all work then the habits almost condense into one proactive effective lifestyle. To truly understand synergism you must understand and trust the process.The whole is greater than the sum of its parts is a great way to think about synergism. Working to combine the best attributes of people into one is very hard to do but with synergy you must trust others and trust yourself. Synergy can even be related to work, using synergistic energy to bring new ideas and methods is vital to keep things moving and to renew. I feel that because of my Leadership studies minor I have been able to see strengths in people and work together with them implementing my strengths to maximize the potential of the group and do the best job that we can.I also noticed that working as a team and feeding off of others ideas really gets the engines going, creating a better work environment and creating healthy competition . Habit 7, Sharpen the Saw. This is taking a step back, viewing where you are, your goals, and life and really taking the time to meditate and think of how you are effective, and more importantly how you can become even more effective. When you â€Å"Sharpen the Saw† you are taking the time to focus on you. This can even be things like working on your physical health and mental well being.This is very important because if you feel tired, overworked, or stressed it is time to re-evaluate everything and have a plan to better yourself. I like to think of sharpening the saw as if I am looking at my effectiveness and goals from an outsiders view and how I can grow to become a better leader. I feel that I do not take enough time to do this. , partially because I do not manage my time as well as I would like to, to really evaluate myself and how I am doing. I do find it is really difficult to revisit my strengths and weaknesses and how to improve them because I am too worried about how everyone else is doing.When looking at the seven habits and the move from dependence, to independence, and ultimately interdependence I see how the seven habits can really be effective. I found that the seven habits, if utilized correctly can really change your life. The book however in my opinion goes too in-depth about how to use the habits. I feel that it could be condensed, giving more information about the habit itself, and less about how to live your life. The habits should be interpreted by each person from their own standpoint because everyone will use them differently.The part of the book I connected with most was the circle of concern and the circle of influence. This really hit the nail on the head for me. I find myself worried about too much instead of figuring out ways to use my influence to change them. If I was less concerned, and more influential the problems I face would not be there in the first place. This is something I have tried to work on ever since readin g Covey’s book. I also have become more aware of myself. Habit 7 opened my eyes to the fact that I really do need to take care of myself more. By doing this I can effectively use the other six habits to my advantage.Overall I found the habits to be a guide for how to not only be a leader, but how to live life. The habits themselves are great tools to use in a leadership position or to just become a better person. The habits paired with my strengths and my management styles really all coincide. Now I just need to take what I know, take a step back and see how I can apply it to my everyday routine. I want to live like my favorite quote says, â€Å"Don’t count the days, make the days count. † Muhammad Ali. The only way to make the days count is hard work, effort, and the application of my strengths and the seven habits.

Types of Cancer - 1236 Words

Cancer Research Task Types of Cancer: Carcinoma - is a cancer that lines the surface of the skin, glands, organs which are the epithelial tissue. Sarcoma- is a cancer that grows on the cartilage, fat, bone, muscle and tendons which are the connective tissues in the body. Leukaemia- is a cancer of the bone marrow and affects the blood, lymphatic and immune system. I have decided to do my Cancer Research task on skin cancer as it is a very common form of cancer and my grandpa was a victim to it. It also has a very broad research field that interests me and I would like to know and better understand how my grandpa acquired it and how his lifestyle had to be accommodated to prevent the skin cancer from spreading or from developing again. Skin cancer There are three most common types of skin cancer: Basal Cell Carcinoma (BCC) - Most common form of skin cancer and is found in the basal cells which are located in the outer skin layer. Squamous Cell Carcinoma (SCC) – Second most common form of skin cancer and develops in the form of a tumour located on the outer skin layer. Malignant Melanoma- Most deadly form of skin cancer, it can be cured by early detection and regular self-examination is very important. Can be detected by examining if your mole is asymmetrical, if the borders are irregular or blurred, the colour must be the same, the size and if the mole is growing. [The ABC’s of Melanoma, Addendum A] The normal function of the skin: The skinShow MoreRelatedBreast Cancer : A Type Of Cancer1195 Words   |  5 PagesBreast cancer is a type of cancer where a malignant tumor is formed in the breast, which continually grows and infects the surrounding tissues [1]. This type of cancer is the most common type of cancer found in women. On average about 26% of women developed breast cancer in 2015 [2]. There are multiple signs and symptoms that can help one become aware if they have the disease. The most prominent key feature is the presence of a lump in your breast or armpit. Such signs may be indicative of breastRead MoreCancer : A Type Of Disease1203 Words   |  5 PagesResearch Paper: Cancer Cancer, is a type of disease that involves abnormal cell growth and has the potential to invade or spread to other parts of the body. Not all tumors are cancerous, there is one type that is not cancerous; benign tumors (which do not spread to other parts of the body). Possible signs and symptoms include: a distinct lump, a lengthened cough, irregular bleeding, unexplained weight loss, a difference in bowel movements, and many others. While these symptoms may cause cancer, they mayRead MoreTypes Of Treatment For Cancer1685 Words   |  7 PagesCancer is a name given to a lot of diseases that combine together, that might cause death, tumors, and long days of treatment. Some of the cells then separate and spread into the tissues without stopping. 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This cancer was extremely sudden and in the end caused various traumaticRead MoreThe Type Of Blood Cancer1111 Words   |  5 PagesMultiple myeloma (MM) is the second most common type of blood cancer.1 It is found in plasma cells inside the intermedullary canal of the diaphysis of a long bone.2 Plasma cells are a type of white blood cell. They function to help the body fight infections by making antibodies that recognize and attack germs. MM starts when a plasma cell becomes abnormal in the bone marrow and begins to multiple quickly. These abnormal, now cancerous cells accumulate and eventually outnumber the production of healthyRead MoreBreast Cancer : A Dangerous Type Of Cancer1502 Words   |  7 PagesMost people know breast cancer is a dangerous type of cancer that affects both men and women. Author Gayle Sulik of Pink Ribbon Blues: How Breast Cancer Culture Undermines Women s Health describes breast cancer as, â€Å"abnormal cells [that] appear in the ducts (tubes that carry milk to the nipple) or the lobules (glands that make milk) and, more importantly, have the capacity to spread (metastasize)† (164). Breast cancer can be treated with surgeries and chemotherapy, radiation, and hormonal therapiesRead MoreDifferent Types of Cancer2057 Words   |  8 PagesInt roduction: In this century, more than one hundred types of cancers have been discovered, and enormous medical efforts have been made all over the world to fight these cancers. Although medicine has come a long way in this field, different cancers are still emerging and are still claiming the lives of millions. One of these cancers that has gained ongoing support and awareness is breast cancer. Breast cancer has been and is currently an ongoing battle that people encounter all over the world. Read MoreProstate Cancer : The Most Common Types Of Cancer1576 Words   |  7 PagesIntroduction Prostate cancer is one of the most common types of cancer in men. According to the American Cancer Society, â€Å"there are nearly 3 million prostate cancer survivors in the United States today and this number is expected to increase to almost 4.2 million by 2024. Most prostate cancers (93%) are diagnosed at the local or regional stage, before the cancer has spread to surrounding organs. Treatment at these early stages is often very successful, and the 5-year relative survival rate approachesRead MoreBreast Cancer : The Most Common Types Of Cancer811 Words   |  4 PagesBreast cancer is one of the most common types of cancer. â€Å"With 55,222 new cases in the UK alone in 2014†. 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Theme Of Martin Luther King And Obamas Speech - 1405 Words

The Progressive Theme of Martin Luther King’s and Obama’s Speeches President Obama’s victory speech and Martine Luther King’s speech are two of the most famous discourses that everybody is discussing today, which they delivered 50 years apart. Both are representation of racial progression, which starts from the beginning of the Civil Rights Movement to the election of the first black president in the American history. Both speeches are a symbol of hope and a new start of the upcoming changes. In matter of fact, both speeches called for unity and inclusion to achieve the American dream. Furthermore, both occasions had loud voices echo not only in the United State, but also in the global level. In spite of the similarities in†¦show more content†¦Doctor Martine Luther King delivered his speech during the March on Washing on August 28, 1963 during the Civil Rights Movement era. The speech was given publicly to a huge number of audiences of both live and broadcasted via televisions. In the beginning of his speech he illustrated a similarity to the Emancipation Proclamation, which freed millions of slaves in 1863(Echols). In matter of fact, the discourse was to persuade the American people, especially the government at the time, and to request a racial equality towards the abused African Americans. Moreover, he instructed the people to stand up together for their rights under the constitution and demonstrate in a nonviolent way. In addition, his speech discusses the void between the American dream and reality, also the hypocrisy of the federal government in the sixties. In matter of fact, both Obama and King are legendary leaders in American history, especially in the African American heritage. For instance, Obama’s legacy lead to shine the credibility and ability in his speech. Obama was demonstrating his goodwill for the nation by featuring the issues and clarifying in detail how he intends to resolve them. 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In the spoken word, a speakerRead MoreAnalysis Of Martin Luther King Jr s I Have A Dream Speech1480 Words   |  6 PagesRights Movement, Martin Luther King Jr s I Have A Dr eam speech was broadcasted across the nation and heard by millions of Americans on August 28, 1963. Throughout the decades, many have promoted the importance of racial equality in America. Leaders such as William J. Clinton, Barack Obama, and George W. Bush have contributed to modern social movements by, doing as Dr. King himself, giving speeches to varying audiences concerning the issue of racial inequality. Above all, Martin Luther King Jr made theRead MorePresident Obama’s Inaugural Speech: Rhetorical Analysis Essay890 Words   |  4 PagesPresident Obama’s Inaugural Speech: Rhetorical Analysis Barrack Obama’s inauguration speech successfully accomplished his goal by using rhetoric to ensure our nation that we will be under safe hands. The speech is similar from ideas obtained from the founding documents and Martin Luther King’s speech to establish ‘our’ goal to get together and take some action on the problems our country is now facing. As President Barrack Obama starts his speech, he keeps himself from using ‘me’, ‘myself’, andRead MoreLeader Persuasion1290 Words   |  6 Pagesreligious leadership positions, successful leaders utilize and capitalize on the needs and wants of their followers through persuasive word choice High level persons are persuasive; they have to be. Powerful speakers such as Adolf Hitler, Martin Luther King, Jr., and President Barack Obama all have something in common; they all have spoken and appealed to mass audiences using similar speaking techniques. Many of the speaking techniques utiliz ed by these highly influential people are similar toRead MoreThe Rhetorical Analysis Of Barack Obamas Inauguration Speech851 Words   |  4 PagesBarack Obama’s inauguration speech successfully executed ethical rhetoric to prove to our nation will be under safe hands during the next four years. His speech draws ideas from the Founding Fathers, the constitution, and Martin Luther King’s speeches to establish ‘our’ overall goal to join together and take action on all of problems our country is facing. When President Barack Obama begins his speech, he refrains from using ‘me’, ‘myself’, and ‘I’ but instead ‘‘we’’, ‘‘us’’, and ‘‘together’’ toRead MoreRhetorical Analysis of Barrack Obamas Second Inaugural Address833 Words   |  4 Pagesthe Second Inaugural Address of President Barrack Obama Barrack Obama’s inauguration speech successfully executed crafty rhetoric to ensure our country that we will be under safe hands. The speech draws from ideas straight from the founding documents and Martin Luther King’s speech to establish ‘our’ goal to join together and take action on the many problems facing our country. As President Barrack Obama begins his speech, He refrains from using ‘me’, ‘myself’, and ‘I’ but instead ‘we’, ‘us’Read MoreDr. Martin Luther King s Dream1826 Words   |  8 PagesDr. Martin Luther King Jr’s â€Å"dream† is based on his electrifying ‘I Have a Dream’ speech that he gave in Washington on August 1963. His speech was a paradigm of how he wanted to have peace and tranquility in America. He believed that all people should be viewed as equal, and have the same access to jobs and freedom, no matter their skin color or nationality. The e lation around President Barack Obama’s election has blinded most people from the sad reality for Blacks in America today. They seem toRead MoreRhetorical Analysis Of Obama s Victory Speech1181 Words   |  5 PagesRhetorical Analysis of Obama’s Victory Speech Introduction: Barack Obama was re-elected as President of the U.S on November 6th, 2012. Barack Obama held his Victory Speech on the following day. This essay will analyze and comment on an excerpt of that exacting Victory Speech and the solution focus of the criticism will be on the Rhetorical belongings of the Speech. By using numerous forms of Rhetorical apparatus like Anaphora or Tautology, Barack Obama controls to offer a Speech that is full of AmericanRead MoreLetter From A Birmingham Jail And Barack Obama s A More Perfect Union1304 Words   |  6 PagesIn Martin Luther King Jr. s Letter from a Birmingham Jail and Barack Obama s A More Perfect Union, both leaders discussed many of the same issues. The big theme in both was about race in the United States and becoming a much more unified nation despite our race, gender, religion, sexual orientation, etc. Both of these leaders also touched on the fact that in order to solve the problems in this country, we must be unified and wo rk together. One quote that really stood out to me in Letter ofRead MoreThe Medi A Very Important Role Of Today s Society865 Words   |  4 Pagesspectacles include natural disasters, global pandemics, and in this summary, the main focus is political events. The author, Douglas Kellner, suggests how Barack Obama grew as a global super celebrity by using media spectacle. He argues how Barack Obama’s media techniques led the campaign in his favour in the United States’ presidential election of 2008 (Kellner, 2009). With much publication, broadcasting and advertising resources, Barack Obama was able to attract supporters through his culture and